Flexible packaging is the most widely accepted material used in primary packages like pouches and bags. It is made out of varying, multilayer combinations of PET, METPET and Poly which makes it eco-friendly and sustainable in the true sense. Yet, when doubts over its recyclability surface every now and then I’m determined to set aside the criticism and give due credit to this multi-talented material that has changed the way the world works today. Recycling flexible packaging is labelled difficult due to the complexity involved in separating its layers. Fundamentally, these complex structures are designed to make the multi-layer packaging inseparable thereby increasing the durability of the pack. Here are 4 reasons why Flexible Packaging is green, absolutely recyclable and a tailor-made approach to manage consumption.
1. Low rate of Recycling – It is believed that flexible packaging takes time in recycling and does not match the pace of dump diversion in landfills. With the increasing levels of global consumption, any material including rigid packaging will face the brickbats of criticism as no one has the full and final one-stop solution to recyclability. While research and development is an on-going process to improve the rate of recycling in flexible packaging so far it is the most optimal solution we have on hand towards creating a circular economy.
2. Resource Cutback - Sustainability is the net result of the ways and extents that a given subject impacts the environment. It is a known fact that flexible packaging uses far fewer resources as compared to rigid packaging. Besides, flexible packaging can reduce the total weight of primary FMCG packaging and also its global warming potential drastically. Its lightweight and compact ability increases efficiencies and lowers overall supply chain costs including material handling, transportation, and warehousing.
3. Better Sales & Resource Usage - Flexible packaging is personalised for each of its application. Several industries patronising flexible packaging including FMCG, health and sanitation, pharmaceuticals to name a few customise their packaging to offer superior protection, effective communication, and ultimate convenience increasing the sales. Good packaging improves sales and thus saves resources that otherwise would have been wasted had the product not been sold.
4. Collaborative Effort - Recycling is a methodical process that involves collection, sorting, bundling, and getting materials to market. With the joint effort of all stakeholders including brand owners, consumers, local government bodies, recycling centres, converters, and post-consumer markets there is immense scope and opportunity to create a common platform that works steadfastly in increasing the recyclability of flexible packaging. Awareness drives and a plan of action are needed for its success.
At Montage Group, we are constantly innovating and optimising technology to simplify the recyclability of flexible packaging while walking the tight rope of practicality and cost-efficiency. With packaging contributing to one of the largest sectors in the world, we are leaving no stones unturned to ensure a flexible approach to zero waste management.