Super-food and super good, dry fruits make an important part of our diet. Gone is the ‘three meals a day’ concept of food in our lives. For most people on-the-go, dry fruits are a source of quick snack-able health boosters which satiate the hunger pang in style. This premium food category of nuts is expensive and considered a luxury product. No wonder the packaging needs to strike the correct equilibrium between convenience, wellbeing and exclusivity. Besides, the demand for high-quality and organic foods has risen in recent years, illustrating that consumers are happy to pay more for better, quality enrichments that support an improved lifestyle.
Premium foodstuffs require premium packaging which resonates with the brand’s top-of-the-line positioning. Moreover, the packaging for luxury products directly reinforces the brand promise of superior quality from the first to the last bite. So, the responsibility of packaging for luxury foods includes not only to add convenience in using the product but also keeping the product fresher for longer to justify the higher costs of the product.
Keeping this in mind, the Montage Group has developed a first-class packaging for walnuts by Vinnie Nuts, a family-owned business, dedicated to sourcing, manufacturing and supplying the highest quality Dried Fruit, which is making waves on the aisles and shelves of supermarkets. Here are the factors that make our innovative flexible packaging design a force to reckon with in the dry-fruit category.
EXCELLENT AESTHETICS - To preserve its premium product integrity we developed high-quality design and graphics along with customized matte-gloss just ideal for the niche brand. Overall Matt Finish & Spot UV has also enhanced the look and feel of the product significantly making it eye-catching. Further, the transparent side gusset gives good visibility of the product to the consumer making for excellent aesthetic and visual appeal.
PRACTICAL - As Walnuts are in a bigger size in comparison to the other nuts in the dry-fruit category we have created a 3-D pouch that allows enough space to pack the product. This makes it practical to fill the walnuts in the package ensuring minimum breakage and friction too.
CLOSURE - Appropriate packaging closures guarantee both freshness and convenience. Interestingly, we have given a zip lock application to this packaging making it stand out from its contemporaries while retaining the taste, texture and quality.
PORTABILITY - We have added the Euro punch handle to each packet which facilitates portability and convenience in holding and makes for great gifts too.
DURABILITY – Expensive products are precious too. We have incorporated puncture resistance lamination to the pouch to enhance product durability.
In a nutshell, the packaging is a game-changer in the modern-day premium product marketplace. Flexible packaging is power-packed with several benefits and is becoming increasingly in demand among consumers who prioritize product freshness and quality. No wonder more brand owners across different categories are embracing flexible packaging, that makes their premium products stand out at the point of purchase.